Pilot Accel

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We’ve done some cool stuff

OUR WORK

SIMPLY ROASTED

CHALLENGE
  • Commercialize novel crisp roasting technology stranded at a leading F&B company in Europe

ACTION

  • Enhanced and re-engineered the manufacturing process, spending about 20% of the original estimated budget
  • Validated and co-invested in a product launch, converting the unproven technology to the UK’s fastest-growing snack brand

OUTCOMES

  • Multi-award winning product - with the lowest salt and fat content
  • TrustPilot’s favourite crisp
  • National outdoor campaign, including pop-up shop

3MN+

Views on Tik Tok in one weekend

2900

Distribution points in key channels and outlets

+370%

Growth – the fastest growing crisp brand

AS SEEN IN THESE STORES:

Logo_Ocado
Logo_Waitrose
Logo_Whole_Foods_Market
Logo_Selfridges&Co
Logo_Amazon-Fresh
Logo_Planet-Organic
Logo_Booths
Logo_WHSmith

THE SIMPLE ROOT

CHALLENGE

  • Convert technology concept for an innovative plant-based ingredient from bench to branded product with a market launch and then roll-out in North America

ACTION

  • Completed bench testing, product refinement, and development of 21 SKU product range of plant-based cheeses and dips across 5 Categories
  • Identified and sourced Co-manufacturing solutions and oversaw QA for US/UK
  • Identified, qualified and managed logistics partners for warehouse & distribution
  • Developed sales & marketing plans to pilot and reach pre-scale in USA
  • Developed sales & market identified and validated Co-Man solutions for launch in UK ng plans to pilot and reach pre-scale in USA
  • Identified and validated Co-Man solutions for launch in UK

OUTCOMES

  • Multi-award-winning, patented Plant based SKUs
  • Successfully established in market
  • Seamless transition back to parent company

150 DOORS

Within 3 month across the East Coast, USA

IN-MARKET SALES >$8M

When transitioning back to Parent Company

12X ENGAGEMENT

vs Industry Expectations

AS SEEN IN THESE STORES:

Logo_KeHE
Logo_UNFI
Logo_Amazon
Logo_Walmart
Logo_PlantBelly
Logo_Woodmans
Logo_igourmet
Logo_US_Foods